Retailers, Are You Addicted to Bandwidth?

IP Multicast technology can improve network performance, reduce monthly costs, and enable you to break the endless cycle of adding expensive bandwidth to fix a sluggish network.

“Unless you are a top retailer, you’re likely chasing the pack. That means, you try to mirror what the big dogs are doing, even if you don’t have the capital to keep building a bigger and bigger network.

A retailer will quickly run out of bandwidth and not have ways to optimize the bandwidth performance they do have,” explains Steve Swartz, former chief engineer at a Fortune 500 retailer with more than 40 years of experience.