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Solving Franchise Business Pain Points with Technology

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As businesses increasingly depend on technology to solve problems such as high operating costs, labor shortages, and driving customer engagement, franchises face another layer of unique challenges in executing technology strategies. Small franchisees depend on their franchisor to design a systematic approach to business which creates a consistent customer experience. Franchisors are concerned about the perception of being joint-employers who want to minimize their liability while providing their franchisees much-needed support. Franchisees are not created equal and often need greater flexibility in investing in technology.

Carl Udler, Sr. Director Marketing, Hughes
Bennett Maxwell, Chairman and Founder, Dirty Dough