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Film distribution has long been a process involving physical delivery of 35 mm film, and more recently hard disc drives (HDD), to thousands of cinemas across Europe. But Deluxe Digital Cinema, a leader in film mastering and distribution, is now looking to alternative means.
In an initiative to transform film distribution through cloud-based digital content delivery, Deluxe has selected Hughes to provide its high-bandwidth HughesONTM Managed Network Service that enables the media and entertainment giant to deliver the latest fea- ture films to over 3,000 cinemas in the U.K., Germany, France, Italy, Spain, and Scandinavia. Within five years, Deluxe expects to expand the solution further across Europe to a potential 8,600 cinemas.
Doing business across multiple countries brings many complexities into the mix, not the least of which are different languages, networking technologies, infrastructures, and regulatory require- ments. Deluxe selected Hughes because of its unique flexibility in working with multiple in-country network providers and range of broadband technologies— including fiber, cable, and DSL—to ensure the best supplier/connectivity option for each individual cinema site.
In addition, Hughes was the only provider to offer the high-performance levels Deluxe needed to deliver a minimum 20 Mbps download speed across all locations—a comprehensive one-stop service with pan-European coverage. Unlike a generic broadcast approach that delivers the same content to multiple cinemas, the HughesON solution delivers customized content to each cinema. Even though each site has its own mix of connectivity technologies, a common managed services support layer ensures a high-level SLA across every country and every cinema, which includes periodic benchmarking of network performance and pricing.
According to Mark Burton, managing director, Deluxe Digital Cinema EMEA, “As a global leader in digital cinema services, Deluxe is always working to identify the next-generation solution that can deliver improved security, efficiency and faster time to market. Leveraging Hughes Europe’s network flexibility will help us to provide more efficient and effective film delivery to cinema sites of all sizes across Europe. This will enable us to meet our goal of always increasing service levels to our film distributor clients, ensuring they always get on screen, on time.”
“This significant new service ushers in real-time digital distribution of film—any content, any- time, anywhere— cost-effectively,” said Chris O’Dell, vice president, sales and marketing, Hughes Europe. “Our agreement with Deluxe demonstrates how Hughes is the ideal partner for enterprise businesses that require a highly available, last-mile managed service with a mix of connec- tivity requirements to thousands of sites across multiple countries.”
Powered by its HughesON managed service, Deluxe is shifting from the physical delivery of films to cloud-based digital content delivery, enabling this forward-looking company to distribute more films to more cinemas more cost-effectively—and in the process transform the film distribution industry.
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