Every bit of signage that is out in the world is fundamentally trying to influence a person to make a decision. An important benefit of digital signage is the ability to update that information dynamically―to influence impulse decision making―as many times as desired. For the distributed enterprise, like national or regional retail brands, healthcare facilities, or college campuses, deploying digital signage drives decision making. You’re not just placing a static sign on a roadside. You’re placing quality digital screens exactly where your audiences are, when they’re looking for information and when they are most receptive to your messaging.
Often, enterprises use digital signage providers to install their screens. Another option is to find a digital signage provider who can also be your Managed Service Provider (MSP)―or, find an MSP capable of deploying digital signage! Having a digital signage system integrated with your network creates a powerful and unified digital experience platform for targeted communications.
Here are five more reasons it makes sense to have your digital signage provider be your MSP:
Streamlined operations. Typically, individual sites within an enterprise will use a local digital signage provider. If you have 100 locations, that’s 100 different vendors to contend with, and potentially 100 different invoices to manage. Having an MSP manage your digital signage system streamlines and simplifies this scenario. While there may still be 100 different vendors involved, the MSP will coordinate and manage all ordering and install activities. They’ll also submit one consolidated bill for services and provide a single point of contact for troubleshooting. Read how Hughes helped BurgerFi deploy digital signage and managed services across 122 locations for better promotions and a stronger omni-channel experience.
Smart technology adoption. An MSP can guide your adoption of technology and improve the way your digital signage system is deployed. When an MSP understands your overall business objectives and your network, they can recommend how to deploy signage to meet specific goals, leverage existing capabilities, maximize its impact on customers, employees and operations. For example, an MSP can integrate third party programs, such as online restaurant ordering and delivery platforms, so that daily changes (such as pricing fluctuations) can be updated automatically across all menu boards in the system. At a healthcare facility, lobby signage can be integrated with the transportation tracking app, to provide visitors with wait time updates for the next parking lot shuttle to arrive.
Easy content management from anywhere. With an integrated digital signage solution (rather than disparate, disconnected systems) and a cloud-based content management system (CMS), you can build and push out consistent brand messaging across all your locations, by time of day, audience and promotion. Screens can display dynamic content, including videos, social media feeds and media rich animations―all scheduled for select screens and locations within the system; for instance, by region, by state or franchise-wide. From promotions and charity events to public safety alerts and employee recognition, individual sites can also tailor content to their local community. For large organizations, a robust CMS can enable various divisions and departments to control their own content as well as share content across displays. Plus, being able to manage content in real-time from anywhere and on any device at any time frees up corporate resources to focus on other operational priorities.
Turn-key managed services. An MSP that offers Managed Content Services can enable you to offload day-to-day content scheduling, updating and management tasks so you can expand your on-site capabilities without adding to your headcount. For distributed organizations and franchises with hundreds of locations and thousands of screens, that can be a significant benefit. Hughes customers with Managed Content Services provide instructions for when and where content should be played––be it videos, social media feeds or media rich animations. With a streamlined content workflow, customers can maximize use of their digital signage network and refresh content regularly, even hourly or instantly if desired.
Worry-free support. An MSP handles all your network management tasks, including installation, hosting, maintenance, proactive monitoring and fast remediation, so you can get the most out of your network and your digital signage deployment. Finally, an MSP manages field services so if you have a screen that needs attention, you can count on reliable 24x7 support and a nationwide team of field technicians at your disposal to resolve the issue swiftly.
When you engage a Managed Service Provider to deploy a robust digital signage platform, you can harness the power of your network and maximize every opportunity to engage users and influence decisions.