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Powering the Modern Retail Experience – a Preview of NRF 2020


Each January the retail industry descends on the Javits Center in Manhattan for the National Retail Federation (NRF) “Big Show.” Fresh off the holiday season and looking forward to the new year, retail executives from across the industry come looking for new and innovative ways to evolve their businesses to best serve their customers.

Hughes will be there, ready to show NRF visitors the latest in networking technologies that are essential to today’s–and tomorrow’s–customer experience. After all, the future will be hyperconnected – and retailers will depend on their networks to meet continually rising consumer expectations of a connected digital experience.

The right connection supports payment flexibility, experiential stores, personalized marketing, the synergy of online and in-store shopping and other elements of modern retail (Related: Learn how Hughes provides a Managed Network solution for your business).

At NRF, Hughes will showcase trending technologies like augmented reality and frictionless checkout (using the Skip app), with hands-on demonstrations. We’ll feature the state-of-the-art in Hughes MediaSignage™ such as cloud-based digital menu and promotions boards, Breakroom TV and self-service kiosks, which makes communication with employees and customers more relevant, engaging and impactful. And we’ll highlight our HughesON™ enterprise network analytics capabilities, showing live data on our management portal.

These, and other, technologies are only as good as the network on which they rely. For a retailer to compete, network availability and peak performance are essential. Hughes finds the right network solutions for retailers with hundreds to thousands of locations – even using AI to identify the best options for each individual location. This is especially true of our Managed SD-WAN solution – offering the most robust portfolio available to enterprises today with four industry-leading platforms from which to choose, including our own HR4860 gateway, along with partner platforms from Fortinet, Cisco Meraki and our most recent addition, VMware SD-WAN by VeloCloud.

For retailers seeking to provide a cutting edge in-store experience for a public that demands it, questions abound about security, privacy, reliability, accessibility, and scalability. We have answers. Stop by our booth #5837 – or join us in our Fortinet and VeloCloud partner booths located at #3173 and 1510 respectively – where our experts will be on hand to showcase our solutions and talk with you about your ideas and challenges.

While at the NRF Big Show, be sure to catch Hughes presenting at the Big Idea Sessions. Join us and our panel of Retail executives as we discuss the need for, and tactics to succeed in, developing and engaging employees. The session, “Determining the needs and requirements of a retail employee communications system,” is Monday, January 13, 2020 at 9:15 a.m.