Customizable Digital Signage for Lotteries Enhance User Experience
Today, a person interacts with digital technology everywhere—at home, in the office, while out shopping, and even when working with government agencies. Digital signage is helping to make these user interactions simpler and more accessible by incorporating dynamic visuals with artificial intelligence (AI) and cloud technology. Hughes is working with state agencies, including lottery services, to transform the experience for citizens at government facilities.
Last year, Hughes explored how automation, personalization, and mobility are transforming digital signage. Now, as we continue into 2025, we’ll dive into some of the newest ways that digital signage is driving the industry and users. Government decision makers specifically need to apply these capabilities to transform their communications with both employees and citizens, including greater use of digital screens and interfaces.
Customizable Technology Helps State Lotteries Stay Competitive
Artificial Intelligence Delivers Automation
Advances in AI have started to influence digital signage, enabling greater personalization, real-time content adjustments, and visually appealing and easy-to-use displays. Hughes is constantly enhancing digital signage for state lottery agencies to modernize their operations, enhance the player experience, and increase revenue. Some key benefits of this technology include:
- Enhanced player experience: Customizable digital signage technology allows lotteries to offer a more engaging and seamless end-user experience. This includes modern point-of-sale terminals, digital displays, and self-service machines that make it easier for players to participate.
- Real-time access to information: Updatable content is available in an instant. Digital signage solutions employ smart TVs and a cloud-based content management system to make targeting and displaying dynamic, user-friendly content quick and easy.
Demographic Data for Enhanced Personalization
Demographic data from digital signage helps to create a personalized, engaging, and highly effective customer experience. State lotteries can leverage digital signage and targeted advertising to reach specific demographic groups and boost lottery ticket sales. This approach allows for more precise and effective marketing strategies.
Lotteries can implement location-based content, ensuring compliance with state regulations while tailoring messages to local audiences. This technology allows for real-time updates on jackpot amounts and game-specific promotions, which can be particularly effective in driving impulse purchases.
The Future of Digital Signage is Bright Right Now
Hughes is looking at future applications of digital signage outside of state lotteries. A government Veteran’s Affairs team utilizes the Hughes MediaSignage™ solution for its many hospitals and clinics. They have installed TVs and networked media players to deliver dynamic and media-rich content, such as live and on-demand HD video, graphics and images, and animations. The flexible Hughes solution is able to tailor unique content to patients and guests, as well as employees.
The future of digital signage lies in its ability to adapt to technological advancements and customer needs, delivering highly personalized content and creating immersive, engaging experiences for audiences. Government agencies that leverage these capabilities will exceed citizens’ expectations, while staying competitive in an ever-changing digital government environment. Hughes is especially excited to see new use cases for digital signage included in state and federal requirements, so stay tuned for future insights covering this topic.
Learn more about Hughes cloud-based digital signage and media solutions and contact us to explore what our digital media solutions can do for your agency.