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Deep in Utah’s Salt Lake Valley surrounded by mountains, the software engineers of the Hughes Solutions Group are on a mission—to develop the most compelling and cost-effective communications solutions possible to meet the shifting needs of a digital world.
All organizations—whether businesses, governments, universities, or other institutions—usually know what they want to say. What they often lack is a high-impact way to deliver that information amid the constant noise and competing messages of today’s marketplace. That’s what the Hughes Solutions Group is all about: providing media-based solutions to deliver high-impact communications content to customers, employees, and constituents.
Organizations need to constantly communicate up-to-date information to their various audiences, both internal and external, and when it comes to impact, nothing beats video. That’s why video is a part of everything the Solutions Group develops—from digital signage, to corporate communications, to interactive kiosks, to live and on-demand training.
Hughes MediaSignage™, for example, helps businesses create a unique customer experience, encouraging increased sales and brand loyalty in a tough, competitive market. A network of digital signs that display dynamic video, text, and graphics to any number of locations simultaneously can provide the most cost-effective, high-impact communications possible. The digital screens are centrally managed via an easy-to-use Web interface, enabling businesses to easily change messaging by time of day, customer demographics, or dynamically according to what is being purchased at that moment.
At the same time, organizations know that they must invest in their employees to ensure they retain the best ones. The Hughes Digital Bulletin Board and Breakroom TV keep employees well-informed and engaged, while Hughes MediaTraining and Learning Portal provide live and on-demand training that maximize workforce productivity and performance.
The team in Utah is made up mostly of software engineers, along with marketing and sales personnel. The staff of more than 35 spends a good part of a typical day listening to customer feedback, discussing customer requirements, developing ways to solve customer problems, and incorporating ideas in ways that benefit all customers.
They must be doing something right. Oil giant BP is using Hughes eLearning to train its employees in several European countries. In Los Angeles, the world’s largest sheriff’s department is using the latest in digital media and broadband tech¬nologies from Hughes to bring innovative communication and education programs to its law enforcement work environments and to inmates in correctional institutions. Cabela’s, the world’s foremost outfitter of hunting, fishing, and outdoor gear, uses Hughes Digital Signage at its retail locations to enhance the customer experience. The City University of New York uses the Hughes Learning Portal to train its city workers to handle disasters. And Brigham Young University in Provo, Utah is using Hughes MediaSignage Solution to deliver player and coach information, as well as enabling an interactive visitor experience in its new football lobby.
As organizations engage in the business and challenges of today, they also need to start thinking about the technologies and strategies they’ll need in the future to engage customers and constituents train and retain employees, and ensure their networks can keep up with growing bandwidth and server needs. Digital solutions are a key part of the Hughes “Branch of the Future” concept, which addresses these needs with an array of innovative technologies, ideas, and solutions. (See related story “What Does the Store of the Future Look Like?” in Channels Spring 2012.)
Hughes uniquely offers both transport infrastructure and communications and media infrastructure, integrating all the technology, broadband network connectivity, and professional services necessary for complete, cutting-edge private video signage and training networks. Once a Hughes digital solution is delivered and integrated, the customer may choose to manage it directly or hand off the content and messaging to Hughes for a fully managed service.
“Informed and trained employees are confident employees, who then deliver great customer service. And great customer service leads to business growth,” said Mike Tippets, vice president of the Hughes Solutions Group. “Today’s orgaizations recognize this as a competitive edge and are using video and other digital media to communicate with and train their distributed organizations.”
That’s why, back in Utah, the Hughes Solutions Group is busy working on the next generation of digital solutions that will help businesses, governments, universities, and other organizations to meet the communications needs of tomorrow—with impact.
With Hughes Digital Solutions, organizations will be sure they're sending the right message, to the right audience, at the right time.
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