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Getting the right message to the right audience at the right time and place is one of the most pressing communications challenges faced by businesses, government agencies, and other organizations today. Strong business communications can open the door to a positive customer and constituent experience, lower employee turnover, and provide a consistent brand message. But amid today’s noise and competing messages, business communications often get lost in the fray.
One of the key steps to strong communication is attracting attention, and when it comes to drawing the eye, nothing beats video and high-impact graphics. That’s why digital media holds such great promise as one of the solutions to this thorny issue. Far more than just replacing posters and memos with LCD screens, digital signage offers a dynamic communications solution that delivers targeted messaging based on variables such as audience, location, and time of day. As a result, digital signage is generating considerable interest from leaders in both industry and government.
High-Impact Communications
A digital signage solution employs strategically placed, high-definition screens that display dynamic video, text, and graphics at any number of locations simultaneously. For example, retail businesses can engage customers at the point of decision with targeted high-impact messaging that may change based on the location and time of day, to increase revenue, build profitability, and improve the overall customer experience. Similarly, organizations can use digital media to inform and train employees, building a stronger, more engaged workforce that is more likely to help create a culture of success within the company.
That’s why organizations are turning to HughesONTM Digital Media Solutions, a portfolio of innovative, turnkey managed services designed to enable businesses to unleash the power of digital media to engage customers, constituents, and employees when and where it has the most impact. From live TV, video-on-demand, and corporate communi- cations, to training, customer service, news, and localized information, Hughes can tailor a solution that meets business needs—whether the goal is to improve employee performance, enhance corporate branding, or build customer loyalty.
“In today’s world, consumers and guests are watching television on their tablets and tracking business results on their smartphones,” said Mike Tippets, vice president of the Hughes Solutions Group. “Digital media will help create a great customer experience and a strong workforce that result in loyal customers, employees, and guests.”
For any target audience, the primary communications goal is to deliver the message in a way that impacts and influences viewers. HughesON Digital Media Solutions offer a cost-ef- fective, organization-wide solution to manage, schedule, and deploy digital media, ensuring that the right message gets to the right people at the right time. More than just a screen, it’s a powerful communications solution, managed by a trusted partner, that influences customers, constitu- ents, and employees where and when it matters most.
