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Banks around the world are increasingly adopting digital signage as a means to improve the customer banking experience. In a survey of more than 200 retail and marketing executives from large- and medium-sized banks across the globe, 9 out of 10 identify digital signage as an important component of in-branch marketing. The survey was published in the “2013 Digital Signage in Retail Financial Services” study, which is based on annual research conducted by John Ryan, well-respected provider of retail marketing solutions and messaging systems to financial institutions.
Satellite technology is ideally suited for the delivery of digital messaging, and with a powerful set of capabilities, including up to 60 Mbps of multicast throughput, the Hughes HX90 Broadband Satellite System is an ideal platform for delivering digital signage solutions to many locations. That’s why SSL Digital recently awarded Hughes a contract for 1,400 HX90 broadband satellite terminals to deliver digital video and signage content to Banorte-Ixe, the third largest bank in Mexico.
Mexico City-based SSL Digital will install the terminals at more than 1,300 Banorte-Ixe branches, plus corporate buildings across the country. SSL Digital is the largest service provider of digital signage solutions to banks in Mexico, managing more than 18,000 screens across 10,500 locations. They will manage the Banorte-Ixe network based on a previously operational Hughes HX System, distributing training videos, advertising, and other visual content to bank, cinema, and retail customers and employees, with Hughes providing local technical support, including network design, configuration, and service from its Mexico City office. The new service will give Banorte-Ixe visually interactive technologies to improve the banking experience and communicate more effectively with customers.
“The efficiency and reliability of the HX System has been excellent, and the scalability enables us to effectively deliver new services to clients such as Banorte-Ixe,” said William Narchi, CEO of SSL Digital. “Hughes has been a great supplier to SSL since 2009, delivering reliable technology and expert technical support.”
“Research shows that digital signage in banks influences customer purchase behavior, driving demand for new services such as online bill paying, direct deposit, and new mortgages or refinancing,” said Nick Marzella, vice president of Latin America sales at Hughes. “We are honored that SSL Digital has expanded its HX System in order to deliver this critical content to its most prestigious banking customer in Mexico.”
Indeed, as they continue to employ digital signage to deliver targeted messaging to specific customers, employees, and regions, financial institutions are taking important steps to enhance the customer experience, empower their branch associates, and reinforce their brands.
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