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Today’s customers have high expectations. With so many choices and ways to buy, customers know that if they don’t find exactly what they want, they can easily go elsewhere. In a race to capture these demanding customers, retailers are adopting an omni-channel approach—an integrated strategy of delivering a seamless, consistent customer experience using every possible touch point, including mobile devices, retail websites, brick-and-mortar stores, TV, catalog, and direct mail.
But consider what happens when a shopper tries to get information on in-store promotions and the network bogs down because everyone else is trying to get on the network at the same time. Or when a consumer tries to access loyalty rewards but can’t connect because the WiFi coverage is spotty. Or a retailer’s worst nightmare: the network goes offline completely—even for just a few minutes.
An omni-channel strategy is only as good as the network and the technology that support it. Without robust bandwidth and speed, for example, retailers struggle to manage today’s band- width-intensive applications. Similarly, downtime is the enemy of retail networks, with even a few minutes offline impacting the retailer’s reputation and bottom line.
Another area of concern is getting consumers to access retailer-generated content such as how-to videos, special promotions, and product reviews. While most retailers have implemented mobile applications, many do not provide in-store guest WiFi that enables customers to use those applications.
Security is also a major con- sideration, as recent headlines about customer credit card breaches at top retailers can attest. It is essential for retailers to implement strong security that guards against growing and ever more sophisticated attacks, and to safeguard the privacy of both customers and the store network.
Finally, communication is key to supporting an omni-channel strategy. An important store advantage over online shopping is face-to-face engagement between sales associate and customer. When a knowledge- able sales associate adds value to the shopping experience, customers are more favorably inclined to purchase from the store. But retailers are challenged with communicating up-to- date information, not only to engage customers with a positive customer experience but also to engage and train employees.
Managing such a range of challenges can be an overwhelming task. That’s what HughesONTM is all about. HughesON is a comprehensive set of managed network and digital media solutions designed to meet the unique needs of the distributed enterprise from a single provider. From high-capacity access to high-availability networks, from digital signage to employee communications and training, from managed security to managed WiFi, HughesON provides retailers with a solid foundation beneath their omni-channel strategy—with the coverage, scalability, and performance they require.
HughesON High-Capacity Networks, for example, provide the speed retailers need to enjoy peak application performance, even to remote branch offices, while HughesON High-Availability Networks ensure that stores stay open for business even if the primary network fails.
At the same time, retailers can safeguard both the customer and the business from security threats with HughesON Managed Security Services, while keeping customers and employees connected with HughesON Managed WiFi.
Similarly, HughesON Digital Media Solutions enable retailers to deliver high-impact, effective messaging to all audiences, including customers and employees. MediaSignageTM delivers compelling messages to customers via dynamic in-store signage, often influencing buying decisions at the point of greatest impact. MediaTrainingTM solutions keep employees well-informed and engaged with video-on-demand and live content via smartphones and tablets.
“The brand is everything,” said Doug Medina, senior director of enterprise marketing at Hughes. “Our suite of HughesON Managed Solutions protects the brand and ensures that retail- ers can deliver on their omni-channel strategy with a high-perfor- mance network that will delight customers, motivate employees, and streamline operations—and save money doing it.” Omni-channel marketing holds an important key to winning over today’s savvy consumers. And with HughesON solutions, retailers will ensure they have a robust network, along with powerful network tools that support both their omni-channel strategy and their brand.
To many people, living outside the city is the ideal life. But one thing they don’t want to compromise on is staying connected. And yet, in the U.S. today, there are an estimated 10 million to 15 million households and small businesses that are unserved or underserved by land-based broadband services. That’s where HughesNet® Gen4 comes in.
HughesNet Gen4 delivers a robust satellite Internet service that is available everywhere—even where cable and DSL don’t reach—so people can live where they love and still stay connected. With download speeds from 10 Mbps up to 15 Mbps and download allowances of up to 40 Gb per month, HughesNet Gen4 lets users do more of what they want online—whether it’s for their home life, community life, or work life.
Many subscribers have been willing to share their experiences using HughesNet, the world’s #1 high-speed satellite Internet service. Here are just a handful of stories from the more than 900,000 HughesNet subscribers.
After retiring, Donna and Fred settled on Michigan’s Upper Peninsula, an idyllic location that offers history and rural peace in a hilly, tree-studded landscape. While Donna appreciates her area’s peace and beauty, the landline Internet services border on the rustic.
Before HughesNet, Donna and Fred had to rely on slow dial-up Internet access, and maintaining their two publishing websites—Bigwater Publishing, LLC and SelfPublishingNavigator.com—was dif- ficult. “Gen4 gives us double the speed we had before and has really snapped up our browsing time,” said Donna.
Imagine Ponderosa forests crisscrossed by streams. The rolling Black Hills. The Devil’s Tower National Monument towering majestically on the skyline.
Daniel’s family has owned a 650-acre ranch five miles from Devil’s Tower, Wyoming for decades. With HughesNet satellite Internet access, life on the prairie didn’t mean having to give up contact with friends and family all over the world or having trouble keeping Daniel’s woodworking business humming.
“HughesNet Gen4 enabled me to stay connected when I moved out here,” said Daniel. “I’m on Facebook and Google+ a lot. I talk to my children and friends in Louisiana, Texas, Mississippi, Florida, and out on the West Coast. I also attend online meetings with people from as far away as Spain and Thailand.”
Even amid the enthusiasm for bird watching in Montana where 40 percent of people participate, Gary is a standout with 328 verified bird sightings in 2007— an American Birders Association record. High-speed Internet access is critical for Gary’s personal bird watching and his business, GoBirdMontana, which takes groups on birding tours. Gary also needs Internet access for bird research and writing birding articles.
”I could not have made all of those sightings without Internet service. People email from all over the state when they see birds. While we’re in the field we record all of our sightings on our cell phones, and when we push Send, the information goes right into a national database and my home computer,” Gary said. ”I use it constantly, which is why I went to HughesNet.”
Life. Connected. That’s what HughesNet Gen4 is all about.
The Government Education and Training Network (GETN)—a network of eight federal agencies, including the U.S. Department of Defense, Executive Branch agencies, and Federal Judiciary agencies— is bringing training directly to federal employees via satellite.
In support of GETN, Hughes was recently awarded a task order issued by the U.S. General Services Administration (GSA) to provide commercial satellite communications (COM- SATCOM) end-to-end solutions to enable the network’s distance learning capabilities. As part of the task order, Hughes is providing a one-way video and two-way audio network for GETN, including satellite capacity, project management, COMSATCOM engineering system design, configuration, installation, training, and support.
Sharing satellite technology, facilities, and distance learning programs among its member agencies, GETN is bringing a smart, cost-effective approach to distance learning across America. Learn more about GETN: GETN.govdl.org
In Roman mythology, Jupiter is the king of the gods. In our solar system, Jupiter is the name of the largest planet. So it goes without saying that JUPITERTM technology from Hughes would have to be something big.
And in fact, it is—as evidenced by the EchoStar® XVII satellite with JUPITER high-throughput technology. Boasting well over 100 Gbps capacity, it’s the cornerstone of the company’s HughesNet® Gen4 consumer Internet service in North America— delivering speeds up to 15 Mbps to a subscriber base surpassing 900,000, the world’s largest satellite service network.
But JUPITER’s borders are not limited to just one continent, with recent and planned launches of high-throughput Ka-band satellites creating demand for JUPITER technology globally. Indeed, in August 2013 Media Networks Latin America (MNLA), a Telefónica subsidiary, selected Hughes supply a multi-gateway JUPITER ground system to power the first Ka-band satellite Internet service in Latin America, with plans to bring the many benefits of broadband to 100,000 or more homes in Brazil, Mexico, Chile, Colombia, Argentina, Ecuador, and Peru.
Now, building on its success in the Americas, that same JUPITER high-throughput technology is moving across the world to Russia as part of a major initiative to bring broadband to regions unserved and underserved by terrestrial broadband. The first step of this initiative in late December 2013 was the successful launch by the Russian Satellite Communications Company (RSCC) of its AM5 satellite, which is positioned over the eastern part of Russia at 140 degrees east. Its Ka-band payload of 10 spot beams covers a large area in central, eastern, and northern Russia, crossing from Asia into parts of Eastern Europe.
Following a tender process under the auspices of the Russian Ministry of Communications, in late March Hughes was chosen to supply the winning service provider company, KaInternet,with a JUPITER System for this first Ka-band network in Russia. RSCC will operate the initial JUPITER Gateway in Khabarovsk and sell capacity to KaInternet, which will supply high-speed Internet services through retail and wholesale channels, including virtual network operators (VNOs).
Initial demand for these services is expected to exceed 100,000 consumer and small business sites over the next several years. But with only an estimated 50 percent of the Russian population enjoying broadband access, this is just the tip of a much larger potential market. Contrast that with North America, where the addressable market for high-speed satellite Internet is estimated at approximately 10 to15 million households, or about 10 percent of the population.
“As a pioneer in broadband satellite technology and services, Hughes is proud to be bringing our flagship JUPITER System to the world market, starting with Latin America and now Russia,” said Arunas Slekys, vice president and GM of Russia/CIS for Hughes. “It’s the ideal, most cost-effective solution to bridge the digital divide in both developed and emerging economies—which is reflected by RSCC’s plans to subsequently launch additional Ka-band satellites, bringing the many benefits of broadband to millions across this vast country.”
Forging new ground in the tradition of its name, JUPITER high-throughput technology from Hughes is today going global, powering the growth of Ka-band and extending the benefits of broadband to new users every day.
Distributed enterprises, especially retailers, are increasingly finding their networks under attack from highly sophisticated hackers. These cyber-attacks have evolved from the “notoriety motive” to the “profit motive,” as illustrated by recent high-profile cases where customer credit card data has been stolen. The challenge of securing a multi- site branch network is made even more challenging by the fact that branch networks have become more complex as a result of new business requirements.
One new complexity is the deployment of Guest WiFi access points to improve the shopping experience. Another is the store-within-a-store network such as a pharmacy or optom- etrist operation inside a big-box retailer, or a quick-service restaurant within a gas station convenience store. Locking down these complex branch networks and keeping up with new Payment Card Industry (PCI) 3.0 security requirements for point-of-sale (POS) transactions is challenging, especially for distributed enterprises with limited IT staff.
Enter the HughesTM Security Operations Center (SOC). Part of the Hughes Network Operations Center, the SOC must meet not only stringent Hughes security standards, but also PCI compliance regulations. For example, the SOC runs daily log analyses on behalf of customers who have signed up for enhanced security services, ensuring that only critical ser- vice-impacting events are acted upon.
The SOC also provides back-end support to the HR4000 Series Branch Gateway—the key delivery component of the Hughes comprehensive suite of Managed Security Solutions. The Branch Gateway, running Fortinet’s FortiOS5, enables the SOC to provide Next Generation Firewall (NGF) and United Threat Management (UTM) security services for Hughes enterprise customers.
Depending upon the needs of the customer, the SOC supports three levels of security, growing in scope and capabilities from Standard Security, to Standard Security with Content Filtering, to Enhanced Security Services. All three tiers provide next-generation firewall and LAN segmentation capabilities to meet the latest PCI requirements. Building upon this secure foundation, customers can add Content Filtering which provides category-based Web filtering or URL white lists/black lists. For the most robust security, customers can add Intrusion Detection and anti-virus/anti-malware capabilities with reporting as part of the Enhanced Service.
“The Hughes SOC evaluates megabytes of event logs each day on behalf of our customers for each location we support,” said David Henning, director of Hughes Network Security. “We help these enterprises by finding the critical events that may cause real security concerns and pass them on for mitigation.”
Profile-based URL Web filtering allows customers to define a “white list” of approved and accessible sites and a “black list” of sites that are not approved. This approach is appropriate only for Internet access that is controlled by static control policies. An example is a retailer allowing only its own Website or supplier Websites to be visited by store associates; this does not apply to dynamic control access. In contrast, category-based Web filtering is used when Internet access is not defined by a fixed set of policies, and customers may restrict access to the Internet based on a variety of Web content categories. This is typically deployed for Guest WiFi Internet access.
The SOC’s intrusion detection capability protects the network against hacking, and its anti-virus features employ advanced spyware detection to prevent threats from gaining network access. In addition, reports about these activities can be posted on a recurring basis on the Hughes Network Manage- ment Portal for customer access, depending on the contracted service level.
Security is getting more difficult every day, especially for enterprises with many branch locations to lock down. Now, with the Hughes SOC, distributed enterprises can enjoy the peace of mind of knowing they have a reliable, experienced partner with the required technical expertise to help secure their network so they can focus on using the network to drive their business.
Across the globe, customers rely on Hughes products, services, and technology for a broad range of important applications, such as distance learning and rural education in India and Ethiopia, Internet access in classrooms in Mexico and Russia, and lottery systems in the U.K., Portugal, Colombia, and Argentina. Our solutions provide connectivity to rural ATMs across India, Internet access to small and medium enterprise (SME) customers in sub-Saharan Africa and India, and connectivity to retail stores in Europe, Mexico, Brazil, and India. They also power movie distribution to theaters in India and across Europe, and support national defense communication networks, corporate training centers, and mobile applications such as Internet service on commercial planes and other vehicles. Let’s take a look at some of the key trends driving the international marketplace.
An important trend in the world of satellite technology is a move towards high-throughput Ka-band satellites (HTS). We saw this first in North America, then Europe, Africa, the Middle East, Latin America, and now in Russia. Why is this?
One key catalyst sparking this trend is the availability of orbital slots for Ka-band systems, as traditional Ku-band and C-band slots have become congested and difficult to find. Secondly, unlike most Ku-band and C-band satellites, which are optimized for broadcast coverage, HTS systems are optimized for data traffic. Frequency reuse and multiple spot beams allow HTS systems to carry 100 to 200 times the data traffic of a legacy system. For example, a traditional Ku-band satellite normally has a capacity of a few Gbps, whereas today’s large HTS satellites typically support well over 100 Gbps. Since the total cost of the satellite, including launch and insurance, is similar, the cost per bit of data transmitted is proportionately reduced. And lastly, judicious use of spot beams allows coverage to be optimized for specific geographical areas of interest.
All these factors add up to lower cost, higher throughput, and better coverage for users—as evidenced by the EchoStar® XVII satellite powered by JUPITERTM high-throughput technology with well over 100 Gbps capacity, the cornerstone of our HughesNet® Gen4 high-speed satellite Internet service in North America.
Meanwhile, other parts of the world, such as Africa and Brazil, are trending towards smaller Ka-band payloads, ranging from a few to several tens of Gbps capacity, sometimes shared on a replacement satellite with Ku-band and C-band transponders. With this approach, operators are able to seize regional target opportunities with relatively smaller investment, and Hughes has been successful in supplying this marketplace with cost-effective and scalable networking solutions. Our platform is particularly well suited to deliver a full range of applications and services for consumer to medium- and large-enterprise markets.
While Ka-band continues its global explosion, Ku-band, C-band, and L-band systems still play a key role in certain regions. In heavy rain zone regions, such as Indonesia and Malaysia, preference continues for C-band and Ku-band systems. Similarly, L-band continues to be used for mobility and similar applications. For example, last year Mexico inaugurated its new L-band MEXSAT satellite system for which Hughes developed the ground system and mobile terminals. In addition, Intelsat has announced plans for a new “EPIC” HTS system, which is based upon frequency reuse and spot beams in both C-band and Ku-band.
As cellular communications continue to expand in rural and remote areas around the world, cellular backhaul via satellite provides a proven and relatively inexpensive solution. We see strong potential for satellite backhaul of 2.5G and 3G data traffic, and have developed specific solutions with low latency and jitter; e.g., industry-leading performance of roundtrip latency of 625 ms and one-way jitter of 25 ms. In addition, Hughes has worked successfully with leading cellular system manufacturers such as Erickson, Nokia Siemens Networks, Alcatel-Lucent, and others to verify interoperability of our systems. Today, we provide systems to customers in Indonesia, Malaysia, Russia, India, and Bolivia, and we see emerging opportunities in Latin America, Africa, and the Middle East.
At Hughes, we continue to look for ways to increase recurring service revenues throughout all our entities, and internationally overall in 2013 achieved a revenue mix of 65 percent service and 35 percent hardware. An important part of that revenue comes from providing managed services to global organizations such as ministries of foreign affairs, connecting embassies to their home country. Such networks and services are also used to provide business continuity and Internet connectivity services across large and diverse geographical regions for financial institutions and banks, such as for Africa Development Bank (ADB). In addition, many non-governmental organizations (NGOs) rely on these networks and services to provide uniform communications across remote locations.
Looking forward, I believe we’ll see more and more satellite operators offering managed bandwidth at a wholesale level. Building on our success in North America, we’re now bringing to market an extensive virtual network operator (VNO) capability with our JUPITER System, which will enable satellite operators to include VNO services as part of their distribution strategy. Much as in the cellular marketplace, this approach will expand overall business growth by enabling retailers to effectively manage their own customers and service plans, with satellite operators focusing on what they do best, and leaving retail distribution to ISPs and other providers.
As Internet usage continues its rapid growth worldwide, new HTS systems are well positioned to help meet the demand—especially in the huge rural and even ex-urban regions unserved or underserved by terrestrial broadband. Hughes looks forward to continuing our role as a dominant provider of HTS systems across the globe, as well as expanding service opportunities in our owned and operated businesses in the U.S., Europe, India, and Brazil. This includes the growing mobility applications—on land, at sea, and in the air—that keep customers connected no matter where they live, work, or travel.
Founded in 1984, the annual Yukon Quest international sled dog race takes its name from the Yukon River, also dubbed the “highway of the north.” Starting in Fairbanks, Alaska and ending in Whitehorse, Canada, the race follows the historical winter land routes traveled by prospectors, adventurers, and mail and supply carriers. In February 2014, for the second year in a row, “mushers” stayed connected along the 1,000-mile journey via Hughes satellite communications. Reliable Internet access enabled the race staff to stay in touch with mushers by email and VoIP calls, and get aid quickly in an emergency. Journalists covering the race also used the Hughes service to file stories and photos, and update blogs and social media sites.
The U.S. National 4-H Council and Hughes recently announced a partnership to introduce more American youth to hands-on, community-based science, technology, engineering, and mathematics (STEM) learning. The partnership includes a sponsorship from Hughes to demon- strate the excitement and opportunities of STEM through “Tech Takeover Days” at national 4-H camps; science events at local fairs; and National Youth Science Day, a national science experiment that engages young scientists from around the country. The effort will include a focus on small communities where resources for science-focused community programs are limited, and will help build future technol- ogy leaders to power the nation’s com- petitiveness in a global economy. Through a combination of targeted outreach and customer communications, Hughes will also help 4-H re-connect with its 25 million alumni across North America.
Helping to bring banking to the most remote locations in India, Hughes Commu- nications India Limited (HCIL) recently reached a milestone of 10,000 operational VSATs with the Ministry of Finance ATM project since it began in 2012. In addition, Hughes has announced the first-ever deployment of white-label ATMs in the country, powered by its nationwide broadband satellite solution. There are currently 500 operational Hughes VSAT deployments of white-label ATMs in states such as Maharashtra, Karnataka, Tamil Nadu, and Uttar Pradesh.
Colombia is a study in contrast—from the snow-capped peaks of the Andes Mountains to steamy Amazon rainforests, from sparkling tropical beaches to teeming cities. Offering beauty and high adventure to visitors and locals alike, this extreme geography also presents significant challenges to the delivery of communications services.
That’s why the Ministry of Information Technology and Commu- nication’s (MinTIC) has set up the Vive Digital program to help bridge the country’s digital divide. Begun in 2012, Vive Digital is a national initiative aimed at expanding Colombia’s information and communications technology (ICT) industry, infrastructure, and Internet usage. A key component of the initiative is the dis- tribution of more than 16,600 computers in Atlántico, benefiting more than 320,000 children.
As part of the project, Hughes has teamed with Colom- bia-based telecom operators, Anditel and Hispasat/NEC, to deliver high-speed Internet service to schoolchildren in the most remote areas of Colombia. Hughes is providing its advanced HX System and broadband satellite terminals for more than 1,500 Vive Digital kiosks (KVDs) across the country. Primarily used for Internet access by schoolchildren, the KVDs will perform double duty after school hours to serve the community at large. The Hughes solution, which will be installed and operated by Anditel and Hispasat/NEC as a managed service for MinTIC, is configured to offer Internet access rates of more than 6 Mbps downstream and more than 1.5 Mbps upstream to schools within the serviced regions.
“We partnered with Hughes for the Vive Digital program due to the lower operating costs of their extensive satellite network,” said Francisco Navarro, president of Anditel. “The Hughes HX System is highly bandwidth-efficient, giving us the best possible economy and performance, as well as being very easy to install and manage.”
The HX System is optimized for carrier-grade IP broadband networking and is particularly well suited for digital divide programs such as Vive Digital. Employing a highly-efficient bandwidth management system, the HX solution delivers high performance econom- ically, and can be readily scaled from hundreds to thousands of terminals.
“The ability of Hughes to combine performance with reliability was a key deci- sion-maker for our partner- ship,” added Navarro.
“Bringing the educational and economic advantages of the Internet to rural and underserved populations is an important mission of the Hughes international business,” said Hugo Frega, Hughes senior director of sales, Latin America. “We are proud to be working with both Anditel and Hispasat as new Hughes customers and highly experienced partners in connecting the most remote places in Colombia.”
With its innovative Vive Digital program, MinTIC is enriching the lives of schoolchildren—and indeed entire communities— in rural and remote areas of Colombia, which will now have access to Internet service, dramatically changing lives and helping propel them into the 21st century.
Hughes recognizes that part of its success relies on the creativity, flexibility, and unfailing performance of its suppliers who work every day to help the company bring innovation, technology, and new possibilities to customers around the world. Congratulations to the best of the best.
In 2013, Fortinet moved from being a supplier to a highly valued partner. The joint development of the HR Branch Gateway product line involved exceptional support from numerous functional teams within Fortinet, including engineering, finance, marketing, and executive management. The resulting HR4700/HR4400 Branch Gateways have received tremendous reception in the market and are helping Hughes differentiate itself in a very competitive managed services market.
As a provider of power supplies to Hughes, 3Y Power has continued to exceed expectations. The company consistently meets build schedules while providing high-quality products and customer service flexibility. By utilizing a local Vendor Managed Inventory (VMI) program, 3Y Power has helped reduce Hughes’ cycle times and inventory levels while also reducing costs.
Teleperformance is a longtime Hughes Contact Center Partner, supporting service delivery to both enterprise and consumer customers. Operat- ing in three Hughes support centers, Teleperformance ranks first in 13 of the 18 categories measured, handling more than 1.2 million service requests in 2013 and helping Hughes meet or exceed major performance goals, such as handle rate/time, speed to answer, retention save rate, case time to close, and customer satisfaction score (CSAT).
TriQuint is the primary supplier of semiconductor power amplifiers for Hughes. By maintaining a close working relationship with both the engineering and operations groups within Hughes, TriQuint has continued to provide the company with products that exceed cost and quality objectives. In 2013, TriQuint shipped more than 600,000 1W power amplifiers on a just-in-time basis, and overall has provided important cost reductions while maintain- ing a high quality level.
Today over 5 million people around the world don’t quite know how they would get along without their mobile phones or PDAs. There’s a whole generation, in fact, that can’t even remember when they didn’t exist. But for the remaining millions living outside the primarily urban and highway-centric coverage of most mobile networks, talking, texting, or emailing on a cellphone is still a distant dream.
Fortunately, thanks to satellite technology, that dream is becoming a reality. By carrying cellular traffic over a satellite connection, mobile service providers are cost-effectively extending their cellular networks to rural and less-populated areas where terrestrial backhaul costs are prohibitive.
That’s what Hughes Satellite Cellular Backhaul Solutions are all about. Only satellite can provide the reach and flexibility to cover rural areas and low-density populations virtually anywhere—cost-effectively. Designed to support a full range of cellular radio access network (RAN) technologies, Hughes Satellite Backhaul Solutions are based on the company’s leading HX System platform, providing high-quality links while optimizing space segment resource utilization to minimize operating costs.
Key features include efficient bypass and real-time fast-track algorithms on outbound channels, and “just-in-time” TDMA burst forming and jitter buffer on the inbound. Ideal not only for rural and difficult-to-reach fixed locations on land, these solutions also connect people on-the-move—on airplanes, cruise ships, and trains—and they are also ideal for emergency response and special events with Cell on Wheels (COWS) coverage.
For example, Telma, the leading fixed and mobile operator in Madagascar, is employing a Hughes HX backhaul solution to reach unserved areas with cellular voice and data service. Approximately 100 GSM sites have been connected, with plans to extend the network to a total of 150 sites.
In the Middle East,Omantel, the leading telecom operator in Oman. is expanding its GSM and 3G network with an HX backhaul solution to meet its universal service obligations of 95 percent coverage.
A new trend at the heart of the mobile industry is the use of small cells, which are operator-controlled, low-powered radio access nodes, for providing the best user experience to mobile subscribers everywhere. When these small cells are combined with a satellite backhaul solution, they offer enormous potential for providing wireless access to underserved locations at a lower cost.
An active supporter of small cells, Hughes is a member of the Small Cell Forum, an international organization that promotes and helps drive the wide-scale adoption of small cell technologies to improve coverage, capacity, and services delivered by mobile networks.
According to Euroconsult’s 2013 report, “Prospects for Cellular Backhaul in Fast-Growing Economies,” cellular backhaul sites are expected to grow at a compound annual growth rate of 7.6 percent over the next 10 years, while 3G will grow in double digits, and capacity carried over satellite will increase by 16 percent. Going forward, it’s also anticipated that High Throughput Satellites (HTS) will play a significant role in backhauling the explosive traffic capacity expected due to 3G and 4G/LTE requirements.
That means more and more mobile operators will adopt satellite backhaul technology to fill the gaps in their networks to reach untapped markets in previously cost-prohibitive locations. As the world continues to expect more from cellular technology, satellite backhaul solutions will grow as a key component of a true, high-performance global communications network—fulfilling the dream of connecting people no matter where they live, work, or travel.
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