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Dan Rasmussen, Senior Vice President Enterprise Sales and Marketing
In this issue we explore a variety of broadband solutions and services to benefit organizations, large and small.
Q. When does it make the most sense for an organization to consider managed network services such as HughesON™?
A. It used to be that managing a network meant managing a router. Today, a single router can drive application performance, voice, Wi-Fi, and security compliance— making it very complex to manage a multi-site network with hundreds of locations, each with multiple devices. It takes substantial ongoing investment in tools and resources to manage it all, and engaging a trusted partner is usually a wiser and more cost-effective approach. Hughes is focused on meeting the needs of network planning and implementation and has the systems and skilled people to manage that complexity so that our customers can focus their resources on running their businesses.
Q. What are the elements and relevant benefits of HughesON ActiveTechnologiesTM?
A. Many providers deploy SD-WAN solutions. The difference with a HughesON solution is our ActiveTechnologies™, which provide performance optimization in real time. Think of it as adaptive traffic management based on the varying conditions of the network connection at a given location. Without such intelligence built-in at the network edge, competing solutions prioritize data based on what they think was provisioned instead of what is really being provided, which can change by the second. Every organization has to protect its mission-critical apps and ensure that bandwidth hungry applications like Guest Wi-Fi don’t cause payment processing or VoIP service to stop.
Q. How do HughesON solutions map over from commercial to government markets?
A. The government market for distributed offices is facing the same challenges as our commercial customers; in other words, faster connectivity, more resilience, and reduced costs. As broadband access speeds continue to increase, legacy infrastructures with dedicated lines and limited quality of service can’t keep pace. HughesON is a suite of complete networking solutions with proven quality of service that directly addresses these needs. With a HughesON solution operating on a primary broadband circuit and a second network connection for backup, the resulting high availability will support increasingly complex mission requirements and often yield a cost reduction when compared to an existing legacy network.
Q. How does the new EIS contract vehicle help U.S. government agencies procure their network services and solutions? What opportunities do you see for them and for Hughes?
A. The GSA did a very thorough job in vetting the vendors and technologies to be made available to agencies under EIS and to ensure competitive pricing. The transition to EIS requires agencies to re-compete their networks, potentially for the first time in 10 years. That’s not an easy task. We are working with our partners and agencies to help them take advantage of this opportunity—not just to replace their old networks with newer versions of similar technologies, but rather to seek a network technology refresh with the capability to support their longterm growth.
Q. How does the JUPITER™ System fit into HughesON offerings? In particular, how will the JUPITER Aero System benefit customers of airborne broadband services?
A. The need for broadband connectivity is universal, yet we know that terrestrial access technologies don’t come close to reaching everywhere. In fact, as speed requirements increase, the overall availability of coverage drops as technologies such as DSL are no longer competitive. Hughes High-Throughput Satellite (HTS) service offerings provide a unique ability to deliver 25 Mbps+ to almost every location in the United States.
It’s remarkable to realize how expectations of broadband availability have grown over the last 10 years. The Aero market perhaps illustrates this best. It used to be the norm to board a plane and be out of touch for hours. Now, business travelers expect to not only be connected, but to function as if they were connected at the office. The introduction of our JUPITER equipment into the Aero market makes it feasible to deliver this level of capacity at the necessary price points. While it might have been acceptable a few years ago for onboard customers to share just a few Mbps of capacity, we now deliver 100’s of Mbps to a single aircraft—and that number will only grow in the future as we launch even higher capacity HTS satellites.
Q. What other trends are you seeing in the North American markets? And what role will HughesON Managed Services continue to play in future?
A. It is an exciting time in the market. We have developed a broad set of solutions that are in great demand by customers and their end users. While network connectivity is the cornerstone of our business, solutions such as Wi-Fi, VoIP, digital signage, and training are all showing growth as customers turn to managed service providers like Hughes to operate the infrastructure required to run their businesses. This is due, in part, to the fact that there’s a skills shortage; organizations can’t find the technical staff they need to do the work in-house or the financial resources to keep a team’s skills and tools current.
With HughesON, customers get one integrated view into everything that’s happening on the network. They come to our customer portal and are able to see it all. Whether it’s a cable, fiber, or satellite site, it’s all managed cohesively and efficiently through one viewpoint where they can see it all.
We‘re bullish on the future because technologies and application requirements will only continue to expand, making the justification for selecting a trusted HughesON service ever more viable—delivering the technologies, tools, solutions, and services customers need in a rapidly changing world.