At theaters around the world, the wildly popular Blue Man Group mixes music, comedy, and multimedia theatrics to produce a unique form of entertainment in its shows and concerts. In fact, a trademark of Blue Man Group is its innovative use of cutting-edge technology and media to excite audiences worldwide and deliver an experience like no other.
As a recent case in point, Blue Man Group is now employing a multi-channel digital media system from Helius, a Hughes company, to communicate with its audiences. Initially Blue Man Group had used the Helius system in its Las Vegas theater’s Green Room, a staging area for performers, to communicate upcoming events and up-to-the-minute information to employees. But after seeing its effectiveness for internal communications, Blue Man Group realized that the system would also be an excellent method to communicate with customers about special events, important information, and special offers related to the show. So the group added customer-facing digital signage in the main lobby of the theater to announce meet-and-greets with performers, showcase footage from the show, and alert customers about filming or photographing during a particular show.
“We have been very satisfied with the Helius experience,” said Chris Nelson, managing director, Blue Man Group Las Vegas. “The Helius system has been integral to easy communications with our employees and customers, and it allows us to provide the most up-to-date information about the show.”
The Helius MediaSignage platform provides the hardware and software for companies to easily meet their corporate communications and digital signage needs. From the ability to create and manage playlists, to specific scheduling of video and data content on individual screens, Helius provides the tools to effectively communicate with employees and customers through compelling visual displays.
According to Jeff Crapo, senior vice president of marketing and business development for Helius, “Helius technology opens the doors to presenting the right message, to the right audience, at the right time.”
The right timing—now that’s something the outrageously talented Blue Men know a thing or two about.