Reliance Retail aims to revolutionize the retailing industry in India. An aggressive initiative by leading business conglomerate Reliance Industries Limited (RIL), Reliance Retail is introducing a pan-India network of retail outlets in multiple formats. The company’s goal is to provide a world-class shopping environment with state-of-the-art technology, a
seamless supply chain infrastructure, and a host of unique value-added
services—all adding up to an unmatched customer experience. Over the next
five years, Reliance Retail will be opening thousands of retail stores in India that will
offer a broad range of products and services in a variety of formats to address the
complete retail spectrum.
How Reliance Retail Benefits from the Hughes Satellite Solution
- Most cost-effective media option to reach all sites
- High-speed rollouts with greater than 99% uptime
- Multicast applications using the same physical bandwidth
- High-burst bandwidth that minimizes overall cost per site
- Low operational cost
The Retail Network Solution
With such an ambitious project, Reliance Retail turned to Hughes to provide a
satellite network solution to connect all its sites, including the entire retail
supply chain—from collection centers, to warehouses, to distribution centers,
to retail outlets. To date, Reliance has deployed nearly 1,000 Hughes
satellite terminals and is set to expand beyond 10,000 terminals over
the next few years, with a high concentration in semi-urban and rural areas.
Some larger format stores and large warehouses will use a hybrid
solution consisting of E1 leased lines backed by high-speed
broadband satellite terminals.
Operating from the Hughes shared hub in Gurgaon, the network
solution includes Quality of Service (QoS) capability to enhance
prioritization and performance for different applications, and supports
variable data rates and multicast applications with no downtime.
In addition to using the Hughes solution for networking and retail
application connectivity, Reliance is also looking to leverage the
platform in the future for innovative applications such as digital
signage, digital cinema, and CCTV security monitoring.
The Business Benefits
Today, Reliance Retail is realizing multiple business benefits from
Hughes satellite technology. The rollout has enabled Reliance to
focus on its core business of retailing, to open new stores quickly,
and to offer value-added services—with no business loss due to
network failure. And with its world-class retail operations, Reliance
Retail is enriching the shopping experience—for both shoppers and
retailers—all across India.