HughesNet Digital Signage Solution Entertains Customers and Fuels Sales
Watch ESPN sports programming or catch CNN news at the gas station? Many consumers don’t have anything to do but wait while they fill up at the gas pump. But pumps outfitted with Gas Station TV (GSTV) equipment powered by HughesNet are grabbing customers’ attention across major U.S. metropolitan areas. These customers are not only getting the benefit of entertainment and information, but also something to fill the time while they fill the tank.
Utilizing eye-catching 20-inch LCD screens at each pump, GSTV delivers entertainment, news, local weather, and advertising to customers as they fuel up, with broadband connectivity provided by the HughesNet Digital Signage network. GSTV is the only digital television network entertaining motorists with content from major media outlets such as ESPN and ABC, as well as local information such as weather updates, in-store and seasonal promotions, and third-party advertising. Operating in larger metropolitan markets throughout the U.S., GSTV is designed to engage customers, driving increased return on investment for advertisers and increased sales for gas station retailers.
“GSTV’s engaging and informative programming, delivered with the technical expertise, reliability, and speed of Hughes technology, creates the most attractive offering to gas station retailers and advertisers alike,” said David Leider, GSTV CEO. “With the help of Hughes, GSTV provides both gas station retailers and advertisers with the entertainment medium they are seeking to reach their target audiences.”
Hughes manages the broadband satellite network, including remote installation and maintenance, while GSTV manages the content, media players, screens, and speakers. Content broadcasting is delivered over the HughesNet broadband satellite service.
According to a study conducted by Nielsen Media Research, 84 percent of respondents agreed that GSTV is a good source of product information, illustrating the added value that GSTV provides gas retailers in driving customers into their convenience stores and piqueing customer interest in third-party advertising.1
“Hughes gives GSTV the power to deliver its high-quality video content nationwide, seamlessly and cost-effectively,” said Jeff Bixler, assistant vice president of business development for Hughes Digital Media Services. “And our satellite-based HughesNet Digital Signage solution enables high-speed connectivity and higher reliability at a lower cost than other network alternatives.”
It takes the average consumer more than four minutes to gas up at the pump. Now GSTV and Hughes are providing entertainment and information that helps to make that time seem to tick away just a little faster.
1 2006 Nielsen Media Research – Gas Station TV Network Pilot Audience Intercept Survey